There was a surge in online advertising initially due to hype as many brands were persuaded to shift part of their online budget online.
However led by google, which is the top online fraud company, involved in identity theft rackets, there is a lot of manipulation of data online, and often those who manpulate or rig the data are rewarded online, get fake references from fraud ntro employees like nayanshree hathwar, wife of a tata power special electonics employee are rewarded with R&AW jobs for online fraud, while honesty is more valued offline
So the large brands are reducing their online advertising budgets as they realize that their ads may not be viewed by human beings, yet they are being billed