One of the reasons why online advertising rates have declined to a great extent, is that advertisers are paying all their money to finfluencers or financial influencers, who mainly use Youtube for marketing and promoting products and services
According to a report in Economic Times, the finfluencers are making Rs12-18 lakh per month, and if a person has one million followers on instagram, they are paid rs5 lakh. Yet many of these finfluencers are not really financial experts, they are good actors and speakers, who can create a good impression on those who watch them, convince them to purchase products or services.
This was reflected in the massive losses some crypto investors in India are facing, they took the advice of the finfluencers. Despite giving completely wrong advice, the finfluencers are making more than Rs 5 lakh a month, only because of their speaking skills, while the domain investor struggles to make even $1 a month from some websites like this one due to extremely low advertising rates, and search engines like Google’s policy of promoting finfluencers.
It is time people discussed why finfluencers get paid Rs10 lakh month despite giving wrong advice, financial website owners find it difficult to make even $.01 from advertsing