The sundar pichai led google is extremely aggressive in destroying competition, especially in India, where it has bribed top government officials with money, sex, raw/cbi jobs for their relatives with fake resume, so it has information on every ad which their link sellers are selling directly
Then to ensure that the link sellers, who is already not making any money, suffers further losses, they are threatening the webhosting companies where the website is hosted with a ddos attack , if the text link ad is not removed
So the webhosting company is forced to tell its customer to move their website elsewhere, though the customer has paid the company well in advance. The text link seller also has to waste his or her time, moving the website elsewhere