There was a surge in online advertising initially due to hype as many brands were persuaded to shift part of their online budget online.
However led by google, which is the top online fraud company, involved in identity theft rackets, there is a lot of manipulation of data online, and often those who manpulate or rig the data are rewarded online, get fake references from fraud ntro employees like nayanshree hathwar, wife of a tata power special electonics employee are rewarded with R&AW jobs for online fraud, while honesty is more valued offline
So the large brands are reducing their online advertising budgets as they realize that their ads may not be viewed by human beings, yet they are being billed
The sundar pichai led google is extremely aggressive in destroying competition, especially in India, where it has bribed top government officials with money, sex, raw/cbi jobs for their relatives with fake resume, so it has information on every ad which their link sellers are selling directly
Then to ensure that the link sellers, who is already not making any money, suffers further losses, they are threatening the webhosting companies where the website is hosted with a ddos attack , if the text link ad is not removed
So the webhosting company is forced to tell its customer to move their website elsewhere, though the customer has paid the company well in advance. The text link seller also has to waste his or her time, moving the website elsewhere
Many text link sellers have observed a massive decline in their revenues in the last 8 years, because google is extremely aggressive in destroying almost all the text link ad networks
TNX.net was a russian ad network which offered inexpensive low cost text link advertising and an easy way for publishers to monetize their websites
However google, with Matt Cutts aggressively attacked TNX.net, penalizing their advertisers, and complaining in the mainstream media .
Soon it was not feasible for TNX to continue operation, and they were forced to shut down
Now there are very few text link ad networks, google does not penalize social media spam and marketing, sex, bribery rackets in the indian internet sector, it only attacks text link sellers.
The domain investor who legally owns this website has been subjected to identity theft by the goan and indian government which was bribed by google, tata and is getting almost no advertising, to cause financial losses.
So despite her best effort, she is not able to get even Rs 50 new advertising on her websites on most days
Yet online and offline. most companies waste a lot of money on advertising which is not effective, or is simply of no use to the viewer
This clearly indicates that though companies are spending a lot of money on advertising, they do not manage their advertising properly
Google is always threatening webmasters that their websites will rank poorly if any content is duplicated, however in the offline media and advertising, the same ad and content is repeated on the television channel or newspaper, hoping to get addditional viewers , readers or better recall .
This highlights the great power which google exerts on online content and advertising, where quality does not matter, spun junk content will rank highly, because the officials producing it like hathwar, kodancha are senior government officials in India
This blog will look at online and offline advertising strategies and compare the effectiveness of these methods