Online and offline advertising, effectiveness , expenses

Google is always threatening webmasters that their websites will rank poorly if any content is duplicated, however in the offline media and advertising, the same ad and content is repeated on the television channel or newspaper, hoping to get addditional viewers , readers or better recall .
This highlights the great power which google exerts on online content and advertising, where quality does not matter, spun junk content will rank highly, because the officials producing it like hathwar, kodancha are senior government officials in India
This blog will look at online and offline advertising strategies and compare the effectiveness of these methods