Television serial are shown repeatedly 3-4 times on the same channel

Google, tata are shouting loudly about the content on websites being duplicate, however it is observed that for most television channels, they are showing the same episode of serials at least three or four times during a period of 24 hours.
For example Epic, Sony and Colors are repeating the episodes of serials at least twice or thrice
Some people may miss watching a serial at night, so as long as it is interesting they will not mind watching it during the day
So instead of being rigid about the content, as long as there is no dispute about ownership, the content creator should be free to repeat the content on as many websites as they choose to, monetizing is the problem of the content creator