Veeba advertising on front page of Sunday Times of India appears a waste of money in panaji, goa, since it is not available

For the last few months, Veeba is advertising its food products especially ketchups on the front page of Sunday Times of India. However for people in panaji, goa the advertising is a waste of money, since the products are mostly not available in the stores
Most of the retailers are only stocking Kissan and Maggi tomato sauce, so people cannot purchase Veeba sauce advertised.
Veeba may have done a bulk advertising deal with times of india, that its ad would be shown on the front page for all the editions of times of India.,