Website owners face a lot of harassment from well paid powerful government employees who want them to sell the websites cheaply after the website owner has spent a lot of time and money increasing the traffic to the website.
This demotivates the website owner, so some ad networks are offering direct link CPM for monetization.
The publisher can send traffic from any source to the direct link CPM for showing ads and they will be paid accordingly. So the publisher can send social media and other ads . For example publishers who can get traffic from other sources can use the Admediatex direct link to make some money.